During the weekend of June 27, over 700 international guests of the Azimut|Benetti Group arrived in Portofino to be indulged by Italian luxury and enjoy all that is the best of the Italian lifestyle. Over the course of the weekend, Portofino Marina was completely dedicated to the most exquisite event on the nautical calendar. The entire Azimut|Benetti Group fleet lined the docks available for the guests to inspect along side other iconic names in fine Italian crafted elegance such as Damiani and Maserati.
On Saturday afternoon, amid extraordinary cars, spectacular yachts and dazzling Jewelry, the all new Azimut Magellano 66 was presented followed by a fashion show highlighting jewelry created by Maison Damiani. Handcrafted in Valenza with the tradition and unique heritage of three generations producing precious treasures that today represents the finest in Italian jewelry.
Later that evening the famous Paraggi Beach was transformed into the “Azimut Beach Club” where dinner was served and guests enjoyed music while watching the beautiful yachts parade through the harbor. The parade was followed by a laser light show and a huge bonfire on the beach.
On Sunday guest were invited to sample another example of “Made in Italy” excellence, the powerful and authoritative Maserati automobiles. Other sponsors included Pernod Ricard with their Mumm and Absolut brands for the attendees to enjoy, Villeroy & Boch displaying their world renowned china tableware on the yachts along with technical sponsors Volvo Penta and Cummins.
Throughout the weekend there were opportunities to meet other Azimut and Benetti owners enjoying the opulent hospitality from the Azimut|Benetti Group and experience the Italian luxury lifestyle.