FORT LAUDERDALE, Fla., (November 5, 2015) – On the eve of the Fort Lauderdale International Boat Show’s official opening, MarineMax held a special press event where MarineMax executives expressed their optimism that the industry is expanding and continues to have a bright financial future moving forward.
“All of us at MarineMax are feeling good about the recreational marine industry’s performance in the 2015 model year and are excited about the prospects as we begin the 2016 model year,” extolled Bill McGill, MarineMax President, CEO and Chairman.
After addressing the state of the industry, Bill McGill and Chuck Cashman, Executive Vice President Sales, Marketing and Manufacturer Relations, detailed their plans for MarineMax growth continuing as the world’s largest and most trusted boating retailer.
“We all believe in Bill’s mantra, ‘boating changes people’s lives,’” said Cashman. “And the company was built around the goal of making boating more accessible and as hassle free as possible. We don’t sell boats; we are in the business of selling boating.”
Cashman also announced that MarineMax has launched a new website, www.marinemaxyachts.com. MarineMax recognized an underserved segment of their customers, yachting enthusiasts. They have taken this opportunity to launch an exclusive online experience for them. The site features MarineMax brands and models 50 feet or more and a unique online environment customized for the yacht buyer. Cashman went on to describe MarineMax’s exceptional yachting services including a dedicated concierge service, premier yacht sales centers and certified yacht service centers staffed by industry veterans and factory trained technicians.
“MarineMax has intentionally aligned with the top brands including Sea Ray L-Class,” said Cashman. “We are also the exclusive North American Azimut dealer and the official Ocean Alexander dealer from Texas to the Atlantic coast. In addition MarineMax offers Hatteras Yachts in several key markets. We are proud to represent these iconic brands.”
In addition MarineMax stages private yacht owner rendezvous, excursions and parties throughout the year that are up-scale and elegant experiences exclusively for MarineMax yacht owners.
McGill explained that MarineMax’s relationship with their clients only begins with offering the top brands in their class, such as Sea Ray, Boston Whaler, Ocean Alexander, Azimut, Hatteras, Scout and others. It is the MarineMax Advantages that create a superior total ownership experience. All MarineMax boats are delivered with a full tank of fuel, a Go Boating Kit complete with all the U.S.C.G. safety gear, lines and an Owner Orientation. Each local MarineMax also offers continuing boater education and the largest service network in the industry.
“What really keeps our customers excited is the MarineMax Getaways!® program,” offered McGill. “They are fully organized opportunities for our customers to use their boats. Whether a day trip to a local sandbar or weeks long excursions to amazing destinations, Getaways! allow our owners to experience their boats at a totally new level.”